Strategic SEO Consulting

Search.
Systems.
Strategy.

Search. Systems. Strategy.

We help ambitious companies transform search and digital systems into a sustainable competitive advantage. We don't just execute tasks — we set the direction.

Request a Strategy Consultation
Who We Are

Not an agency.
A strategic consulting practice.

Most SEO agencies sell execution: links, articles, reports. We offer direction, systems, and strategic thinking. The difference lies in the question you're asking: "what should we do?" or "where should we go?"

Meridianum sets direction — and sees it through. We help companies find their position on the map and build the system that gets them there: leading your team or bringing our own network of specialists where execution is needed.

Methodology

The Meridian Method™

A five-phase system for strategic search growth. Applied to every client, without shortcuts. Each phase builds on the previous — none can be skipped.

01
Locate
Where You Stand

Full diagnostic: technical health, content strategy, link profile, competitive landscape. We identify systemic growth constraints before recommending any action.

02
Orient
Where to Go

Strategic direction-setting. Market search opportunity assessment, prioritization by business impact, KPI alignment tied to revenue — not traffic. Output: strategic roadmap.

03
Chart
How to Get There

Technical architecture, content systems, authority-building strategy. We build a foundation where every element reinforces the others. Not point solutions — systemic.

04
Navigate
Execution & Course Correction

Structured execution with regular strategic sessions. Search landscapes shift — we adjust course in real time, not waiting for a quarterly report.

05
Scale
Sustainable Growth

Measurement, attribution models, reporting systems. We connect search outcomes to business results and identify the next growth horizon.

What We Offer

Five formats
of engagement

From a one-time strategic audit to ongoing fractional leadership. Every format is an investment, not an expense.

01
Strategic Audit

Full diagnostic: technical health, content strategy, competitive landscape, link profile. Priority map with business-impact justification. Results presentation.

Learn more →
One-time1–2 weeks
from $2,500one-time
02
90-Day Roadmap

Strategic 90-day growth plan with ICE/RICE prioritization. Measurable KPIs tied to business goals. Operational guide for your team or contractors.

One-time2–3 weeks
from $5,000one-time
03
Fractional SEO Lead

External Head of SEO at 10–20 hrs/week. Strategy, team and contractor management, C-level reporting. Senior-level competence without the full cost of hire.

Learn more →
Ongoingfrom 6 months
from $5,000per month
04
Strategic Retainer

Ongoing strategic partnership. Monthly sessions, roadmap reviews, response to market and Google changes. Your external search strategist.

About the approach →
OngoingMonthly
from $3,500per month
05
Advisory

Strategy sessions, second opinions, review of your current approach. For companies that need an independent view before a major decision — no long-term commitment required.

FlexibleProject-based
By arrangementhourly / project
Cases

Results that speak for themselves

Five real projects. Different markets, different challenges — one methodology. Details changed for confidentiality.

CASE 01
Online Travel Mexico / LATAM 9 months Strategic Partnership
We competed with Booking.com. On their field. By their rules.
A leading Mexican travel portal. Three years of doubled budgets — and organic share down 38%. The problem wasn't pace. It was the choice of battlefield.
$380K
revenue / month
from organic channel
+252%
organic traffic
↗
CASE 02
Classifieds Ukraine 6 months
Millions of pages — and Google saw only one in ten
5.8M pages. 490K indexed. Competitors with smaller inventories consistently outranking. The problem was invisible from the inside.
×3.3
organic revenue
↗
CASE 03
Online Lottery USA 10 months
Present in search. Not where decisions happen.
6% of new registrations from organic. Team's conclusion: "search doesn't work in our niche." The conclusion was wrong.
×17
organic revenue
$87K → $1.48M
↗
CASE 04
EdTech Poland / CEE 7 months
Describing the product in company language. Not search language.
200+ courses, a strong product, 4% organic share. The reason wasn't technical. It was conceptual.
×4.3
organic revenue
↗
CASE 05
Legal-tech Germany 6 months
Traffic −30%. Revenue ×5.
2.6M organic sessions and conversion dropped 4×. The solution looked counterintuitive: reduce traffic to grow revenue.
×5
revenue at −30%
traffic
↗
Roman Golberg
Roman Golberg
Principal · Founder
Strategic Search Consultant
Fractional SEO Lead
[email protected]
About the Practice

15 years in search turned me into a skeptic. And skepticism — into an effective strategist.

I started in SEO in 2009 — in the era of link spam, keyword stuffing, and shortcuts to results. Over that time, I watched every Google update rewrite the rules while the market kept selling tactics as strategy. That gap between promises and reality shaped my entire approach.

Over 15+ years, I've built SEO systems for startups and large companies, managed teams of 3 to 30+ specialists, and helped businesses expand into UA, EU, US, and LATAM markets. The key conclusion: most search problems are not SEO problems. They are problems of strategy, prioritization, and process.

Meridianum is a system, not a single person. I own the strategic direction of every project, but execution rests on processes refined over 15 years and a network of specialists I've personally selected. Depending on the engagement, we strengthen the client's in-house team or deliver the project ourselves — the client gets the depth of a large team and the clarity of a single strategist at once.

Every project is built around the client's specific business situation — with partner-level decisions, not templated reports and layers of managers. The business's own constraints and ambitions shape the approach — not the other way around.

Over 15 years, I've navigated more than twenty major Google updates and the AI transformation of search. Most companies see this as a threat. We help them see it as a systemic opportunity.
Start the Conversation

Request a
strategy consultation

Not a product demo, not an agency pitch. A conversation about your specific business situation and where search and digital systems can give you an edge.

  • 60-minute strategy session, no commitment required
  • Preliminary assessment of your search position
  • An honest opinion on whether we're a good fit
  • If yes — a concrete proposal with next steps

Or write directly: [email protected]

Submit a Request
FAQ

Frequently Asked Questions

Is this an agency or a consulting practice? What's the difference?
Meridianum is an independent strategic practice — not an agency, and not a solo consultant. Every project is led by a principal strategist: Roman Golberg personally owns strategy, diagnosis, and key decisions — that's what guarantees the level, not a layer of account managers.

Execution is delivered by a proven system and a network of vetted specialists — technical SEO, content, analytics, link building. Depending on the engagement, we lead your in-house team or bring our own.

You get VP-level strategic thinking without agency layers — and the depth of a team without dependence on a single person. This combines the depth of consulting with the ability to execute complex projects without losing quality.
What is a Fractional SEO Lead and when is it needed?
A Fractional SEO Lead is an experienced Head of SEO who joins your organization at 10–20 hrs/week instead of a full-time hire. They build strategy, manage your SEO team or contractors, and report to C-level. You get Senior VP-level competence without the full cost of hire. The right fit for companies that are scaling, entering new markets, or have a team that lacks strategic leadership.
When can we expect to see results?
Strategic and technical changes become visible in rankings within 6–12 weeks. Meaningful traffic growth — 3–5 months. Impact on revenue and leads — 6–12 months. This isn't slow — it's the reality of how search engines work. Anyone promising results within a month is either selling a temporary spike or doesn't understand how Google evaluates authority.
What budget ranges do you work with?
Strategic Audit — from $2,500 (one-time). Strategic Retainer — from $3,500/mo. Fractional SEO Lead — from $5,000/mo. Advisory — by arrangement. We don't work at $300–500/mo: that budget simply doesn't allow for quality strategic work. One right move beats ten cheap ones.
Is Meridianum the right fit for entering international markets?
Yes, international SEO is one of our core competencies. 20+ markets over 15 years: UA, LATAM, EU, US. For international expansion, we build the right technical structure, adapt the content strategy to each market's specifics, and develop authority through local media and partnerships — not mass outreach.
What does the first step look like?
Submit a request above or write to [email protected]. I offer a 60-minute strategy session — no pitch, no decks. You share your situation, I share my initial perspective. At the end: an honest opinion on whether I can add value, and if so, a concrete proposal with next steps.